Software companies are often guilty of using cliched phrases in their marketing.
We think the following 5 examples will show you how to avoid this and write copy that is more creative, persuasive, and informative.
1) “The best way to deal with your data.”
2) “A game-changing solution.”
3) “We’re a lean, mean software machine!”
4) “You deserve better than what’s out there today.”
5) “It’s like nothing you’ve ever seen before”
The best way to deal with your data. A game-changing solution. We’re a lean, mean software machine! You deserve better than what’s out there today. It’s like nothing you’ve ever seen before. *Each of them have their own unique approach* Some maybe geared more towards small businesses and others may be tailored for mid-sized or enterprise companies in specific industries such as manufacturing, retail, healthcare, etc.. We’ll cover the details below so stay tuned! (website) Let us help you find something that fits your needs and budget–from entry level software solutions all the way up to world class enterprise platforms where just about anything can be done on any device
Side note:
Cliché example
“We have an AI that learns from every customer interaction.” (What can we do for you today?)
“You work in the industry, so you know better than us!” (So what are your thoughts on this solution? This is a big decision.) “Self service platform” (How does our self service help your team with their needs?).
The best way to avoid clichés is to think about how customers might react and ask questions. For instance, if someone says they’re going to offer free trial period like everyone else out there at the moment then don’t just say ‘okay’ or ‘great’. Instead, probe them by asking what they like about this idea, and ask them if they’re going to do anything different with the trial offer. “You work in the industry, so you know better than us!” (So what are your thoughts on this solution? This is a big decision.)
“I need a solution that is quick” (How will our product help you get fast results?)
The best way to avoid clichés is to think about how customers might react and ask questions. For instance, if someone says they’re going to offer free trial period like everyone else out there at the moment then don’t just say ‘okay’ or ‘great’. Instead, probed by asking what they like about this idea; and ask them if they’ll be doing anything different with the trial offer. “I need a solution that can be quick” (How will our product help you get fast results?)
The best way to avoid clichés is to think about how customers might react and ask questions. For instance, if someone says they’re going to offer free trials like everyone else out there at the moment then don’t just say ‘okay’ or ‘great’. Instead, probe them by asking what they like about this idea; and ask them if they’ll be doing anything different with their trial offer. Stay
Bullet Point One: Don’t say “you have a problem”
Instead, ask them what their challenges are. Acknowledge the challenge and then use your own words to describe it. It’s more personal than just saying they’re having trouble with something when you don’t know how or why.
Giving someone an answer without letting them share about themselves is almost like throwing up a wall between yourself and understanding who that person really is and where they come from. You never want to neglect learning about someone by not listening to what they have to say in order for you both of you learn together so that one day soon everything can be solved with ease.
You could also try using empathy statements instead of confrontation as well because that’s usually the opposite of what people want. For example, “I understand you might be feeling upset about this.”
Instead, ask them what their challenges are. Acknowledge the challenge and then use your own words to describe it.
It’s more personal than just saying they’re having trouble with something when you don’t know how or why.
Giving someone an answer without letting them share about themselves is almost like throwing up a wall between yourself and understanding who that person really is and where they come from. You never want to neglect learning about someone by not listening to what they have to say in order for you both of you learn together so that one day soon everything can be solved with ease. You could also try using
Back to Basics: If you want your customer’s needs met, the answer is simple. Get back to basics and listen more closely. Focus on job one – taking care of their customers! So stop using phrases like “next generation software solutions” or “leading edge technologies.” Instead, use words that mean something in context such as “customer focus,” “quality service,” and “expertise.” (Source)
Empathize: Remember there are real people behind those screens who likely have unique goals for this project. Empathizing with them will put a human face onto the process; which may help move things forward smoothly because they’ll feel less like a cog in the machinery. (Source)
Inspire: Ideas are what get companies and people moving forward so they’re always welcome!
But if you want to inspire them, make sure your ideas have an intelligent purpose behind them that is aligned with their objectives or goals. This will also encourage a buy-in mentality since it’s not just being told what to do but rather getting involved and coming up with some of those solutions on one’s own.
(Source)
Collaborate: It may seem counterintuitive at first because collaborating often means giving up control, but when done right it can result in much more innovative approaches for solving problems than relying solely on oneself alone which doesn’t take into account others’ knowledge and skillsets.
Maximize Resources: We all have limited resources to work with, whether that be time or money so it’s imperative to utilize the ones we do have in an efficient manner. This doesn’t mean just doing one thing at a time but instead splitting up tasks into smaller components where they can be done simultaneously without any overlap such as marketing while coding rather than waiting until after launch before starting on marketing efforts. It also means finding ways of minimizing costs by using free tools when possible for things like emailing or printing documents since these are some of the most common responsibilities that get taken care of during startups (which is often volunteer-based).
Unify T
“There’s an App for That”: (So I guess you’re going to use your phone?)
“We Deliver.”: (Cool, so what does that mean?)
“It’s Only a Matter of Time Before…”: (I suppose it’s time to make some changes)
“The Cloud is the Future. The Cloud is Now.”: (Hmm, this sounds familiar)
“Retain Your Customers by Providing Them with What They Want Best”: “(Give them what they want best and then beat it)”.
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